5 Creative Conference Ideas to Try in 2020

Juraj Holub

How many times have you reached into your creative ideas shelf when planning a conference and realized you’ve used all the usual session formats way too often?

To make this constant search for fresh concepts easier for you, we’ve collated these five creative conference ideas that we’ve picked up at interactive conferences.

Try them out at your next event and make a lasting impression on your attendees.

1. The Newlywed Game meets live polls

At Pulse 2018, the biggest Customer Success conference, we came across a creative panel idea that quickly pulled people in and enlivened the audience. The panel session, inspired by the American game show The Newlywed Game, stood out for its creative, interactive design.

The panelists wrote down their answers to a series of pre-prepared questions on paper cards. While they did this, the organizers posed the same questions to the audience through live polls. At the end, they compared and commented on the results.

Pulse 2018 panel discussion session

The format stimulated focused thinking among the attendees. As a result, the session achieved a remarkable level of engagement with over 300 audience votes on some of the poll questions.

2. Fireside chats in an informal setting

The misperception that experts in their field must also be expert speakers often results in dry, one-way presentations that don’t do justice to the speaker’s knowledge or expertise. The trick is to find the most effective way for the person to deliver their content.

A two-way, conversational format such as a fireside chat is an excellent alternative. It creates a natural conversation between two people which helps uncover brilliant insights and make the delivery dynamic and engaging.

Last year’s Festival of Marketing used this format widely. Skilled moderators interviewed expert speakers on various topics on stage with their pre-prepared questions. The organizers created an informal atmosphere by setting up the main stage as a cozy lounge with a sofa full of pillows.

To ensure the sessions are relevant to participants and touch on the topics they care about, they collected audience questions through Slido during each session. The moderators incorporated these into the discussions or addressed them at the end of their sessions.

Related: Why and How to Organize Fireside Chats at Your Event

3. Facilitated Q&A sessions

All too often, the Q&A is left for the last five minutes at the end of a conference session. But even then, the time is usually too short and rarely used to its full potential.

To make the most of your Q&A, dedicate some space during your session to give people time to formulate questions.

At Eventex, moderator Jan-Jaap asked each participant to write down three questions before the speaker started presenting. He then instructed people to tick off the topics that the presenter addressed during the talk.


After the presentation, people submitted the unanswered questions via Slido. Once the questions came in, people upvoted the ones they found most relevant. In the end, the moderator asked the speaker top three questions with the highest number of votes.

This way, the moderator ensured that the 10-minute Q&A session addressed the most burning topics which the attendees cared about.

Related: 15 Simple yet Powerful Tips to Fix Your Q&A Session

4. Campfire sessions

To take the interaction a step further, you can flip the traditional format around and let the attendees co-create the content in a campfire session. Sharing stories is a great way to uncover people’s knowledge and stimulate peer learning.

True to their name, these sessions are set in a laid-back environment to create the atmosphere of storytelling by the campfire. This format was pioneered by the largest meeting and event industry association worldwide, MPI, that regularly holds it at its annual congresses.

The sessions usually last for 30 minutes. The facilitator introduces a topic and lets the participants create content themselves through discussion.

Campfire sessions create an excellent place for people to learn from their peers, share experiences and build new connections.

5. An interactive quiz to introduce speakers

If your event or meetup has multiple tracks running concurrently, you can help the attendees choose the right sessions and learn more about speakers by running an introductions quiz. This works well especially in smaller conferences or meetups with a small number of speakers.

We’ve seen this brilliant idea at Dell’s #Social360 UnConference at SXSW. Inspired by a popular TV trivia game show, the presenters formed two teams and were given buzzers. The host asked questions based on a pre-event survey and let the teams guess the answers.

Like on TV, the first team to hit the buzzer was allowed to answer. If the team guessed one of the top three answers from the survey results, they scored points. To make it more informative, the moderator asked follow-up questions to enable the presenters to demonstrate their expertise.

As a result, the participants got a great overview of the topics. It helped people discover the speakers from whom they wanted to hear more. What’s more, the quiz quickly uncovered knowledge gaps that needed to be addressed during the event.

These creative conference ideas made a huge impact on the participants’ engagement and their overall learning. Use these tips at your events in 2020 and deliver an outstanding attendee experience.

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